Talk · EuroBike Sales Summit

AI Recommends the Bike. You Close the Deal.

Your next customer asks an AI which bike to buy before they ever walk into your shop. That sounds like a threat. It is closer to an opportunity. This talk, given at the EuroBike Sales Summit, shows where the buying journey moved, how to show up in the AI's answer, and how to close more on the floor with the team you already have.

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What it covers

Fifteen minutes, no hype, built from a practitioner's view of e-commerce and bike retail.

01

Discovery moved into the chat.

Why product research is leaving Google for AI assistants, and what the data already shows.

02

Be in the answer, or your competitor is.

How AI now recommends where to buy, and what decides whether your shop shows up.

03

Product data: the pain and the edge.

Why complete, structured data is the threshold, and how AI can do the cleanup for you.

04

Win on the floor.

Using AI to give your experts their time back and close more without new headcount.

About the speaker

Yves Schleich, Path to AI. More than two decades in e-commerce: founder of an e-commerce software company, and tech and e-commerce lead at several companies, including a bike retailer in Frankfurt. Today I get AI into the daily work of e-commerce and retail teams, hands-on.

Path to AI

Want AI working inside your team?

I help e-commerce and retail teams turn AI from a talking point into daily work — hands-on, on your own products, with the people you already have. If the talk landed, let's look at where it pays off for you.

Book a call → Or start with the free e-commerce audit →