“Yves helped us use AI more actively and more purposefully in our everyday work. […] It’s not about more tools, it’s about actually taking work off our plate in day-to-day operations.”
“Working with Yves has completely changed the way I work. I now run most of my operational tasks through Claude, all from one place: I adjust prices, create products in Shopify, connect them to our ERP and make theme changes myself. That lets me get things done on my own and at a speed that wasn’t possible before. Yves doesn’t just build individual automations. Together with us, he builds a way of working that actually holds up day to day.”
“Yves helped us use AI more actively and more purposefully in our everyday work. In his workshop he showed us what AI can do today and applied it directly to our own tasks and processes. That’s exactly what makes working with him valuable. It’s not about more tools, it’s about actually taking work off our plate in day-to-day operations.”
“Thanks to Yves, we’ve significantly improved our internal processes. To me, the passion and enthusiasm he brought to explaining the world of AI was something truly special. Thank you for the day and all the insights. It was incredibly valuable for us.”
The next big e-commerce brands will be built and scaled by teams that make AI agents part of the team.
02 · Services
I build the operating system for it.
One person sets the priorities, does the work and owns your e-commerce results.
The depth of a specialist team, without adding headcount.
Accountability stays with me. One point of contact, and a specialized AI team that does the work.
Two ways, one goal
Done-for-you
I handle it.
You set the agenda, I deliver: shop relaunch, SEO, GEO, conversion, everything a Head of E-Commerce would cover.
“He always knows the best practices in AI and automation, and especially how to make them work for you in e-commerce.”
Sabrina Nees · Störtebekker · Trustpilot · Translated from German
Done-with-you
Your team learns along the way.
I build the setup and hand it over to your team. At Original Veddel, that means the managing director now works directly in Claude instead of jumping between interfaces, from product enrichment to the finished collection page.
“He brought a hands-on exercise tailored to our company so we could apply what we’d just learned right away, and he answered every question on the spot.”
Ivy Kaltenhäuser · Hunderunde · Trustpilot · Translated from German
03 · Disciplines
What I own, day to day.
Visibility
SEO
Organic demand that grows predictably.
GEO
Visible in ChatGPT, Perplexity and AI answers before your competitors are.
Paid search
Google Ads that optimize for margin, not clicks.
Shop
Content
Product and landing page copy that sells, not just describes.
CRO
Conversion rate optimization: finding and fixing funnel leaks, backed by systematic testing.
Assortment
Which products to push, which to drop.
04 · Who does the work
An operator, not a consultant.
Hands-on execution that comes from running the day-to-day business, not from a slide deck.
I’ve been in e-commerce for nearly 15 years. I was at ABOUT YOU, then spent eight years building Lyska, my own e-commerce software consultancy, where I helped several companies scale their tech and e-commerce operations. Most recently, I headed tech and e-commerce at KarlvonDrais and worked as Tech Lead Operations at Liebscher & Bracht.
At Path to AI, I help e-com brands scale with AI. In practice, I use AI to improve their visibility in Google and AI search, make their paid search campaigns more efficient and optimize their shops so more visitors become customers. I work with Claude and specialized agents, which lets me cover several disciplines that would otherwise each need a separate expert.
Each discipline runs on its own AI agent system: clear roles, dedicated skills, shared goals. I lead and prioritize; the systems bring speed and depth to each area. That infrastructure comes with the retainer: no tool to license, no team to build.
+ Creative, Brand, Pricing & more · every role an AI agent
A starting point for online shops
Get your free e-commerce AI audit.
Visibility, AI presence, conversion and competition, checked by a curated set of AI skills built for e-commerce. Your report goes straight to your inbox, no call needed. The form and the report are in German.
Am I handing over control of my e-commerce business?
No. You still set the direction and make the big decisions. I take over day-to-day operations, set priorities, get things done and keep you closely involved in anything strategic. You get your focus back without losing control.
What does “AI operator” mean in practice?
I put AI to work in your e-commerce operations, embedded in your team and without a new hire. I prioritize the levers that actually move the needle for you and run specialized agents for each discipline: SEO, GEO, paid search, shop and conversion. I review the results myself and put them live in your shop. Direction, quality and results are my responsibility.
Why not hire your own Head of E-Commerce, or an agency?
At this stage, your own Head of E-Commerce costs a full salary plus overhead, and the job is broader than one person can cover alone. One agency per discipline gets expensive and turns into a coordination job of its own. With me, you get both: the prioritization of a Head of E-Commerce and the depth of specialists, through my AI agent systems.
Are the AI agent systems reliable?
The systems do the work; I’m accountable for it. Nothing goes out until I’ve reviewed it. The agents bring speed and depth to each discipline; prioritization and accountability stay with me. You get the speed of a machine, with an operator’s judgment as the final check.
What does it cost?
A monthly retainer. The amount depends on the scope and on how many disciplines I run for you. It’s still a fraction of what a full-time Head of E-Commerce plus agencies plus tools would cost. You’ll get the exact figure after the intro call, once it’s clear what you really need.
What happens when we’re ready to hire our own Head of E-Commerce?
Then I hand things over. Once your brand is big enough for its own team, my job is done. I run things so that a Head of E-Commerce or individual specialists can take over cleanly: documented processes, clear systems, no knowledge that only lives in my head. That’s the planned exit, not an abrupt break.
