What an AI operator does
An AI operator is neither a general AI consultant nor someone who just runs tools. I put AI to work inside specific e-commerce processes, prioritize the most important levers and own the result. That way a brand covers several disciplines that would otherwise each need their own expert.
- Identify and prioritize the levers that matter.
- Define processes and quality standards.
- Deploy specialized AI agents for clearly scoped tasks.
- Review the results and roll them out in the live shop and in marketing.
- Either take over execution entirely or set it up together with the existing team.
What you’re paying for isn’t the agent system itself. It’s getting more of the e-commerce work that matters done, without hiring an extra specialist for every discipline right away.
How I work
Two ways, one goal. In both cases, accountability stays with me: one point of contact and a specialized AI team that does the work. We’ll figure out what fits your brand on the intro call.
Done-for-you: I handle it.
You still set the direction and make the big decisions. I come in as extra capacity and take on the full operational scope of a Head of E-Commerce myself: shop relaunch, SEO, GEO, conversion. Fast, without fuss, and without you having to hire anyone.
Done-with-you: Your team learns along the way.
I build the setup and hand it over to your team. At Original Veddel, that means the managing director now works directly in Claude instead of jumping between interfaces, from product enrichment to the finished collection page.
“Working with Yves has completely changed the way I work. I now run most of my operational tasks through Claude, all from one place: I adjust prices, create products in Shopify, connect them to our ERP and make theme changes myself. That lets me get things done on my own and at a speed that wasn’t possible before. Yves doesn’t just build individual automations. Together with us, he builds a way of working that actually holds up day to day.”
Ole Markscheffel
COO, TeamTex · Original Veddel · Translated from German
